Clear goals create meaning and progress
Working systematically towards goals is essential for understanding whether your improvement efforts actually deliver results. When the entire organisation understands where you are heading and how far you have come, engagement grows and the drive to develop increases. With Add Objectives & Action it becomes easy to visualise goals, follow up the work and drive improvement forward.

Add is used by more than 60,000 users
across industries, healthcare, public authorities and more.





Get everyone moving
in the same direction
Add Objectives & Action is designed to create structure and clarity in everyday work, regardless of previous experience. It is easy to set goals, connect actions and follow progress over time. With clear lists, colour indicators and a logical structure, it becomes simple to see what needs to be done, by whom and when. In this way, individual goals turn into concrete action, strengthening focus, engagement and continuous development throughout the organisation.
• Adapt Add to reflect your ways of working
• Shape Add so it mirrors how you work
Add Objectives & Action
makes it easier to reach your goals

Create engagement through clear responsibility and shared direction.

Make it easy to follow up, adjust and drive improvement forward.

Shape goals based on your needs and connect them to what matters most for your organisation.

Work confidently and easily in a tool that suits everyone, regardless of role or digital experience.

What you get with Add
Objectives and Action
-
Colour coded lists for clear status.
-
Create actions and assign responsibility directly to each objective.
-
Divide objectives into different areas such as environment, quality and more.
-
Clarify how individual actions contribute to the overall improvement work.
-
Link objectives to any legal requirements and ISO standards.
Take your objective management further
with the Add Management system
Use Add Objectives and Action as a standalone system or get even more value by connecting it to your full improvement work in the Add Management system. The Add Management system gathers all improvement efforts in one place and makes it easy to choose from around 15 solutions and add more
whenever new needs arise.
Our customers use Add as:
"
“We are a large corporate group with a strong entrepreneurial spirit. With the help of Add, we are slowly but surely beginning to understand the value of starting from our current state in our improvement work. This is something that will make a significant difference for us
as a company moving forward.”
– Jenny Levinsson, Verksamhetsutvecklingschef, Derome

![add_aw_logo_white [Konvert].png](https://static.wixstatic.com/media/e3bd6e_feacc7c363cb4df1b4c2a6cb7d23eed4~mv2.png/v1/fill/w_217,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/add_aw_logo_white%20%5BKonvert%5D.png)











